We are recruiting for a growing caf brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom.
This role is both strategic and hands-on. You ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.
Marketing Strategy & Brand Development
- Develop and implement an annual marketing strategy aligned with business objectives
- Build and deliver monthly and quarterly marketing plans
- Strengthen brand positioning, identity and awareness in the Saudi market
- Identify opportunities to attract new customers and build loyalty
- Monitor competitors, consumer trends and market opportunities
- Keep the brand consistent across all channels and customer touchpoints
Social Media & Digital Marketing
- Manage the brand s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms
- Develop content strategies and monthly content calendars
- Coordinate photography, videography and creative production
- Plan and manage paid digital advertising campaigns
- Track performance, engagement, audience growth and campaign effectiveness
- Spot emerging trends and creative opportunities relevant to Saudi audiences
Campaigns & Activations
- Plan and deliver seasonal campaigns, product launches, promotions and events
- Build initiatives around key Saudi occasions, holidays and seasons
- Coordinate influencer collaborations, brand partnerships and local activations
- Create campaigns that drive store visits, new customers and repeat purchases
- Work with operations to deliver in-store promotions successfully
Influencer Marketing & PR
- Identify and collaborate with Saudi influencers, content creators and media partners
- Build relationships with local communities and potential brand partners
- Manage influencer campaigns end to end, from planning and negotiation to evaluation
- Support PR initiatives that raise the brand s visibility and reputation
Budget & Performance
- Develop and manage marketing budgets efficiently
- Track campaign performance and return on investment
- Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact
- Prepare monthly reports with insights and recommendations
- Keep optimizing activity based on results
Cross-Functional Coordination
- Align marketing with business priorities alongside operations and management
- Coordinate designers, photographers, agencies and external suppliers
- Support new branch openings, product launches and expansion plans
- Deliver marketing activity on time, on budget and to a high standard
Preferred
Experience in caf s, restaurants, hospitality or F&B
Experience with lifestyle or consumer-facing brands
Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools
Experience coordinating creative agencies and content production teams
Full-time role with a growing brand in the Saudi F&B sector
The chance to shape and lead marketing across the Kingdom
Involvement in new branch openings and expansion
Immediate start available
Essential
- Saudi nationality (this role is open to Saudi nationals only)
- 4 5 years proven experience in marketing, brand management, digital marketing or a related role
- Bachelor s degree in Marketing, Business Administration, Communications or a related field
- Strong track record of developing and delivering marketing strategies
- Proven experience managing social media platforms and paid digital campaigns
- Excellent understanding of Saudi consumer behaviour, culture and market trends
- Experience in influencer marketing, content creation and campaign management
- Strong analytical skills, with the ability to measure and improve performance
- Excellent communication, organisational and project management skills
- Fluent Arabic and a good command of English
- Able to work independently, take initiative and manage several projects at once
