Marketing Manager (F&B Retail, Specialty Coffee)

Responsibilities

* Develop and implement a comprehensive marketing strategy aligned with business objectives to enhance brand awareness and market share.
* Plan, execute, and oversee all marketing campaigns across multiple channels, including digital marketing, social media, in-store promotions, and local events.
* Manage the brand's digital presence, creating engaging content for social media platforms, websites, and email marketing initiatives to foster a strong online community.
* Analyse market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
* Manage the marketing budget effectively, ensuring all campaigns and activities deliver a strong return on investment.
* Collaborate with internal teams, including operations and product development, to ensure a cohesive brand message and customer experience.
* Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
* Track and report on the performance of marketing campaigns, using data to inform future strategies.

Proven experience as a Marketing Manager, preferably within the F&B, retail, or hospitality sectors.
Specific experience and a strong passion for the specialty coffee industry is highly desirable.
A bachelor's degree in Marketing, Business, or a related field.
Demonstrable experience in leading and managing digital marketing, social media, and advertising campaigns.
Excellent strategic thinking, analytical, and problem-solving skills.
Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
Creative mindset with an exceptional eye for detail and brand aesthetics.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.