Head of Sales & Partnerships

We re looking for a Head of Sales & Partnerships to build and lead the sales team driving our expansion across Saudi Arabia. You will own new brand acquisition, take the business from a Riyadh-focused operation to a national one, and personally close key deals with top brands. This is a senior, hands-on role in a fast-scaling startup, with real ownership, a direct line to the General Manager, and scope that will grow as the company does.

Main Responsibilities

• Own new brand acquisition across Saudi Arabia, with full freedom to design how the goal is achieved

• Build, lead, and scale the partnerships sales team, coaching and developing team members and leading hiring

• Set the partnerships and expansion strategy for Saudi Arabia and own its execution, taking the business live across the Kingdom

• Run pipeline and forecasting with strong CRM discipline, a weekly KPI rhythm, and accurate forecasts by city, rep, and brand tier

• Open doors, lead negotiations, and close strategic deals with the highest-value brands, working closely with the General Manager on the biggest deals

• Build and maintain relationships with brand partners across Riyadh, Jeddah, Dammam, and future markets

• Build scalable sales systems, including scripts, pitch material, objection handling, and onboarding for new reps

• Work closely with product, marketing, commercial, and operations teams to ensure signed brands go live quickly and city launches land with momentum

• Adapt to changing business needs and take on evolving responsibilities as the company grows

• 7+ years of experience in partnerships, sales, or a related commercial role, with a proven track record of closing deals

• Experience building and leading a sales team, ideally in a startup or scale-up in KSA or the GCC

• Proven ability to manage, coach, and develop a team

• Experience opening new cities or markets and winning the first accounts quickly

• Track record of signing brands at high volume on short sales cycles

• Strong analytical skills, with experience building scalable sales systems and processes

• Strong knowledge of the Saudi market; existing relationships with brand owners and marketing leaders across retail, F&B, and lifestyle are a clear advantage

• Comfortable with a package where upside is tied to performance and growth

• Demonstrated flexibility and ability to adapt as priorities and responsibilities evolve

• Based in Riyadh or willing to relocate within the Kingdom

• Valid driving licence and own car

• Fluent in Arabic and English