Build the GTM Engine & Team Recruit, lead, and mentor a high-performing marketing team capable of rapid execution. Own the GTM strategy across product lines, defining clear positioning and channel-market fit for our new school model. Sync marketing rhythms with admissions cycles, product launches, and school milestones.
Drive Growth & Revenue Deliver aggressive growth in student enrollments while maintaining a focus on high-LTV (Life Time Value) and brand reputation. Lead top-of-funnel efforts to build massive brand awareness, trust, and "hype" in the Saudi market. Partner with Product and School teams to unlock growth bottlenecks and move fast on market opportunities.
Disruptive Storytelling & Brand Craft a narrative that reflects Saudi dreams and parent aspirations making Noon a "badge of pride" for students. Lead all creative work, ensuring our messaging resonates deeply with the local culture while feeling fresh and next-gen. Turn everyday school moments into shareable, viral brand experiences.
Strategic Execution & Partnerships Manage external agencies, influencers, and event producers with a "scrappy but premium" mindset. Execute high-impact events (school launches, expos, parent open houses) that move both hearts and metrics.
What You ll Bring
A Success Story: You ve led bold, high-growth campaigns that moved the needle for a fast-paced brand.
Cultural Mastery: You have a "Saudi-first" mindset. You speak the language literally and culturally and know what resonates with local youth and families.
Strategic Discipline: You can align creative instincts with hard data and business goals.
Grit: You are ready to work in a high-stakes, profitable startup environment where speed is a core competency.
