Head of App Marketing

The primary purpose of this role is to lead and execute comprehensive marketing initiatives for consumer-facing applications in Saudi Arabia. The Marketing Lead will be responsible for driving user acquisition and engagement, leveraging deep local market knowledge to tailor campaigns that resonate with Saudi consumers, and ensuring the successful growth and visibility of our app portfolio from our Riyadh base.

Job Duties and Responsibilities

• Lead Marketing Efforts
• Drive User Acquisition
• Drive User Engagement
• Tailor Marketing Campaigns
• Leverage Local Market Knowledge
• Manage App Marketing Projects

Required Qualifications

• App Marketing
• Project Management
• Saudi Consumer Behavior
• User Acquisition
• User Engagement
• Local Market Knowledge