Sales Director

About MEMF Electrical Industries Co.
MEMF Electrical Industries Co. is the industrial arm of KFB Holding Group, supporting Saudi Arabia’s power infrastructure with locally engineered and high-quality electrical products.
We operate advanced manufacturing facilities in Riyadh, producing a wide range of solutions for utility and industrial customers, including:
Smart energy meters Circuit breakers (MCB / MCCB / ACB) LV & MV instrument transformers LV & MV switchgear solutions (up to 36 k V) Distribution & power transformers (up to 10 MVA) FRP meter boxes & feeder pillars
Our products are internationally type-tested and backed by strong engineering expertise and certified quality systems (ISO 9001 & ISO 45001).
Key Responsibilities:
Define and set annual sales targets in alignment with executive management and develop comprehensive strategic business plans, including market analysis, competitive positioning, and resource planning. Develop and execute effective sales strategies to achieve revenue growth, profitability, and increased market share. Identify market risks and opportunities within the utilities, energy, and infrastructure sectors, and implement actionable plans to mitigate risks and capitalize on opportunities. Lead, manage, and mentor the sales team to achieve daily, quarterly, and long-term performance objectives. Provide clear direction, motivation, coaching, and regular performance feedback to ensure high levels of productivity and engagement. Build, manage, and strengthen long-term relationships with B2B and B2C customers, ensuring high customer satisfaction, retention, and repeat business. Drive market expansion by penetrating new markets and acquiring new customers, enhancing brand presence and competitive positioning. Oversee sales activities for Medium Voltage (MV) and Low Voltage (LV) products, including switchgear, panels, and power distribution solutions. Lead and develop sales initiatives within the Utilities sector, managing key accounts with power utilities, EPC contractors, and government entities. Collaborate closely with engineering, project management, and operations teams to ensure alignment between customer requirements, technical solutions, and project delivery. Monitor key performance indicators (KPIs), prepare sales forecasts, and report performance, risks, and growth opportunities to senior management.
Qualifications:
Bachelor’s degree in Electrical Engineering.14–20 years of experience in sales within the Saudi market in the transformers, LV/MV, or power distribution industry. Demonstrated success in managing large projects and high-value contracts. Solid leadership experience in managing and developing sales teams. Strong negotiation, communication, and strategic planning skills.