Sales Director

The Sales Director will be responsible for developing and executing the national sales strategy, driving volume growth, profitability, and market share performance.

A key focus of the role will be expanding and optimising the dealer network footprint, ensuring strong coverage, operational excellence, and consistent brand standards across all regions.

• Lead, coach, and develop a high-performing sales team to consistently exceed revenue, market share, and profitability targets.
• Define and execute the commercial strategy, driving sustainable new business growth across retail, fleet, and emerging sales channels.
• Identify and capitalise on new market opportunities to maximise revenue generation and network performance.
• Collaborate closely with Marketing, Operations, and Product teams to enhance brand visibility and drive customer acquisition.
• Oversee sales performance management, including forecasting, budgeting, pipeline development, and the delivery of actionable market insights to senior leadership.
• Foster a performance-driven sales culture centred on accountability, operational excellence, and superior customer experience.

Fluency in Arabic is essential, with the ability to operate effectively in a bilingual commercial environment.

Current experience in Saudi Arabia is highly desirable; broader Middle East experience is required.

Strategic mindset with the ability to translate vision into hands-on execution and measurable results.

Proven track record of managing multi-site sales operations, driving performance across geographically dispersed teams.

Demonstrated success in delivering revenue growth, market expansion, and network development within a competitive automotive environment.

Strong leadership capability with experience building high-performance, accountable sales cultures.