Marketing Manager & Launch Lead

Role Overview:

As a Marketing Manager & Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers.

This is an individual contributor role with no direct reports.

Key Responsibilities:

• Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders.

• Commercial acumen: lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder

• Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines and defined KPIs.

• Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance to ensure timely delivery.

• Define, track and regularly review KPIs (e.g. launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions.

• Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.

• Market Expansion: Identify new opportunities, develop strategies, and drive market penetration for, contributing to revenue growth.

• Customer Engagement: Establish strong connections with External Expert (EEs) and ensure delivery of the best customer experience.

• Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.

• Access & Reimbursement: Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.

• Field Engagement: Approximately spending 50% of time externally facing.

• Compliance: Ensure all activities align with GSK s ethical standards, governance, and regulatory requirements.

• Saudi National.

• Bachelor s degree in pharmacy.

• Saudi Commission for Health Specialist card (SCFHS) is required.

• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.

• Previous marketing experience.

Preferred Qualifications & Skills

If you have the following characteristics, it would be a plus:

• Strong expertise in biologics, respiratory and/or specialty medicines.
• Excellent verbal and written communication skills.
• Ability to deliver and exceed objectives within tight timelines.
• Demonstrated stakeholder management and influencing skills.
• Ability to problem solve with limited information.
• Budgeting and cost-consciousness.