Senior Marketing Manager

This is an exciting opportunity for a Senior Marketing Manager with a strong focus on brand launch and event marketing.

The Senior Marketing Manager will play a key role in launching and growing LIONS Riyadh, translating the LIONS Riyadh proposition into high-impact campaigns that build awareness, audience demand and long-term brand relevance.

The role will work across brand, audience, digital, content and campaign marketing, helping position LIONS Riyadh as an essential destination for the region s creative, marketing and media community.

The successful candidate will combine strong strategic thinking with hands-on campaign delivery, creative judgement and a deep understanding of how to engage different audience communities across Saudi Arabia, the GCC and international markets.

Working closely with the Head of Marketing, Content, PR, Creative and Commercial teams, the role will ensure every campaign is distinctive, culturally relevant, commercially effective and aligned with LIONS Riyadh standards.

Responsibilities:

I. Brand Launch:

• Market Research & Analysis: Understanding your target audience, competitors, and market trends is crucial. This involves conducting surveys, analyzing data, and identifying opportunities.

• Support the development and execution of the LIONS Riyadh brand and campaign strategy.

• Translate the LIONS Riyadh positioning into compelling audience propositions, messaging and campaign stories.

• Messaging & Positioning: Crafting compelling brand messages that resonate with your target audience and differentiate you from competitors. This includes developing taglines, brand stories, and key messages.

• Ensure all marketing activity reflects the creativity, quality and authority of LIONS Riyadh.

• Work with Creative teams and agencies to develop standout campaign concepts and assets across all channels.

• Content Creation & Marketing: Developing high-quality content that engages your target audience and communicates your brand message. This includes blog posts, social media updates, videos, infographics, newsletters, lead magnets and more. The Lions Riyadh Brand should be an expression of 360 marketing excellence all year through numerous content streams, to help support with brand awareness and acquisition.

• Use speakers, content, creative work, partnerships and Festival announcements as key campaign moments.

• Analytics & Measurement: Tracking key metrics to measure the success of your brand launch and identify areas for improvement. This includes website traffic, social media engagement, sales, and brand awareness.

II. Audience & Event Marketing Skills:

• Develop and deliver integrated marketing campaigns to attract priority audiences to LIONS Riyadh.
• Build targeted campaigns for CMOs, creative leaders, agencies, brands, media professionals, creators and emerging talent.
• Support audience-growth strategies across Saudi Arabia, the GCC and priority international markets.
• Deliver campaigns across paid media, social, CRM, email, digital, PR and strategic partnerships.
• Develop audience journeys that move from awareness and engagement through to registration and ticket conversion.
• Manage marketing budgets and ensure spend is optimised against agreed objectives.
• Manage external agencies and suppliers where required.
• Work closely with PR, Content and Partnerships to maximise the impact of key LIONS Riyadh announcements and Festival moments.
• Support onsite marketing activity and audience engagement during LIONS Riyadh.
• Conduct post-event analysis and use insights to improve future campaigns.

III. Digital & Performance Marketing

• Own and optimise digital campaign performance across paid social, search, display, CRM and other relevant channels.
• Use analytics and testing to improve audience acquisition, engagement and conversion.
• Monitor the LIONS Riyadh registration and ticketing funnel and identify opportunities to improve conversion at each stage.

.Qualifications

• Minimum of 8 10 years of experience in marketing, with strong experience in brand building, audience marketing or major events.
• Bachelor s degree in Marketing, Communications or a related field, or equivalent professional experience.
• Proven experience launching or growing a major brand, event, Festival, media platform or cultural proposition.
• Strong experience developing integrated campaigns across paid, owned and earned channels.
• Strong experience in digital marketing, analytics and campaign optimisation.
• Experience managing ticketing or audience-acquisition campaigns.
• Strong knowledge of digital performance marketing, PPC, SEO and CRM.
• Strong creative judgement with the ability to recognise effective ideas, messaging and campaign creative.
• Excellent understanding of brand positioning, audience segmentation and customer journeys.
• Strong written communication and storytelling skills.
• Ability to manage agencies, budgets and multiple campaigns simultaneously.
• Confident working with senior internal and external stakeholders.
• Strong interest in creativity, advertising, media, culture and emerging industry trends.
• Strong team management experience, motivating and developing a team to achieve marketing optimisation and excellence

Desired Experience:

• Background in large-scale events, Festivals, media, entertainment, creative industries or premium brands.

• Experience marketing to senior professional audiences as well as creators and emerging talent.

• Experience within advertising, marketing, media or the wider creative industries is highly desirable.

• Saudi Arabia or GCC market experience is desirable.

• Experience working on international campaigns or global brands is advantageous.

• Experience with marketing automation, CMS, creator economy and social-media management platforms.

• Arabic language.

• Minimum of 8 10 years of experience in marketing, with strong experience in brand building, audience marketing or major events.

• Bachelor s degree in Marketing, Communications or a related field, or equivalent professional experience.

• Proven experience launching or growing a major brand, event, Festival, media platform or cultural proposition.

• Strong experience developing integrated campaigns across paid, owned and earned channels.

• Strong experience in digital marketing, analytics and campaign optimisation.

• Experience managing ticketing or audience-acquisition campaigns.

• Strong knowledge of digital performance marketing, PPC, SEO and CRM.

• Strong creative judgement with the ability to recognise effective ideas, messaging and campaign creative.

• Excellent understanding of brand positioning, audience segmentation and customer journeys.

• Strong written communication and storytelling skills.

• Ability to manage agencies, budgets and multiple campaigns simultaneously.

• Confident working with senior internal and external stakeholders.

• Strong interest in creativity, advertising, media, culture and emerging industry trends.

• Strong team management experience, motivating and developing a team to achieve marketing optimisation and excellence

Desired Experience:

• Background in large-scale events, Festivals, media, entertainment, creative industries or premium brands.
• Experience marketing to senior professional audiences as well as creators and emerging talent.
• Experience within advertising, marketing, media or the wider creative industries is highly desirable.
• Saudi Arabia or GCC market experience is desirable.
• Experience working on international campaigns or global brands is advantageous.
• Experience with marketing automation, CMS, creator economy and social-media management platforms.
• Arabic language.