Programs & Events Manager
Riyadh Holding
5–7 years of experience
Job description
Develop and own the annual activation calendar and event-tier mix (flagship, medium, community) for each destination, aligned with its positioning. Program a diverse range of people-drawing activities and events community markets (Friday Souq, Art Souq, Farmers' Market), live music, yoga, cycling, fitness, workshops, cultural and family activities. Lead end-to-end event delivery: concepts, briefs, budgets, run sheets, permits, vendor and supplier management, on-ground production and teardown. Coordinate with F&B/retail tenants, Marketing, Facility Management (FM), Security and community partners to deliver a safe, high-quality visitor experience. Work with the Sponsorship & Partnerships Manager to integrate sponsors and partners into activations. Build and manage the community and booking pipeline; drive neighborhood engagement and repeat visitation. Measure footfall, attendance and satisfaction; produce post-event reports with insights and improvements. Ensure all designs and public-facing outputs are submitted for internal approval before implementation, and manage activation budgets with full cost transparency.
Bachelor's degree in a relevant field. 5-7 years of experience in event activation, event management, and destination management.