Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and brand online. The ideal candidate will have hands-on experience in digital marketing, analytics, and e-commerce, with a strong understanding of the consumer electronics market.

Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across channels including social media, email, search engines, and display advertising.

• Manage and grow the company’s online presence, including website content, SEO/SEM strategies, and social media platforms.

• Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.

• Collaborate with internal teams and external agencies to create engaging content, product launches, and promotional campaigns.

• Stay updated with the latest trends in digital marketing, consumer behavior, and technology in the electronics sector.

• Support e-commerce initiatives and online sales strategies, including paid campaigns and conversion rate optimization.

• Monitor competitor activities and provide recommendations to maintain a competitive edge in digital presence.

• Bachelor’s degree in Marketing, Business, or related field.

• Minimum 5 years of proven experience in digital marketing, preferably in consumer electronics or retail.

• Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and PPC campaigns.

• Proficiency with digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).

• Creative mindset with strong analytical and problem-solving skills.

• Excellent communication, project management, and collaboration skills.

• Ability to work in a fast-paced, dynamic environment.

Preferred:

• Experience in e-commerce marketing and online retail.
• Knowledge of the Saudi market and consumer electronics industry trends.