To drive growth by working closely with a wide set of functions including Operations, Finance, Sales, Marketing, Product, and logistics.
Responsibilities:
- Support the development and execution of growth plans across key user moments (e.g. breakfast, coffee, fine dining) to meet key business OKRs.
- Identify high-impact opportunities through market research and customer insights.
- Collaborate cross-functionally to launch targeted marketing initiatives that drive engagement and retention.
- Assist the Marketing team in planning and rollout of lifecycle marketing campaigns.
- Drive & facilitate key meeting cadences to manage performance, including weekly & monthly business reviews.
- Collaborate with the Product team to fine tune effective entry points to drive growth across user moments.
- Build and refine effective customer segments.
- Develop tailored growth strategies for different user cohorts.
- Support the creation of personalized customer journeys across multiple touchpoints.
- Run A/B tests and other experiments to validate growth tactics
- Analyze key growth metrics (e.g. Frequency, LTV, CAC, Cost per incremental order) and generate insights.
- Contribute to reporting dashboards to track performance and inform decision-making.
- Contribute to the development and execution of the Division s OKRs, while ensuring alignment with other Functions' heads.
- Make critical decisions that support the Division's strategic and tactical direction.
- Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.
- Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
- Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
- Uphold a high-performance working environment and promote HS s Values.
Qualifications:
- 4_6 years of experience in Growth Marketing, Marketing Operations, or User Lifecycle Management, preferably in a Tech company.
- Strong understanding of KSA user behaviour and trends.
- Equally fluent in numbers and user instincts, able to model outcomes while understanding what truly resonates with users.
- Prefer to have experience in SQL, Braze
- Bachelor s degree in business administration, marketing or a relevant field is required.
