Digital Placemaking Specialist
As a Digital Placemaking Specialist at JLL, you will design and translate the visitor experience of a large-scale urban park into coherent, compelling digital services. You will bridge storytelling, service design, and technology to ensure digital capabilities enhance accessibility, cultural sensitivity, revenue generation, and long-term societal value.
Key Responsibilities
- Lead end-to-end digital experience and service design across the full visitor journey, including arrival, parking, wayfinding, engagement, retail, events, and cultural storytelling
- Translate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service concepts
- Develop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental education
- Define digital use cases and service concepts that balance visitor experience, operational feasibility, and commercial opportunities
- Collaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and aligned with platform capabilities
- Support the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environments
- Produce high-quality visual artefacts including storyboards, service blueprints, journey maps, and wireframes to communicate design intent
- Facilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams to align creative vision with technical and operational constraints
- Ensure digital services enhance accessibility, inclusivity, and cultural sensitivity across diverse visitor groups
- Support the definition of monetisation opportunities such as ticketing, parking, retail integration, events, and premium digital experiences
- Contribute to internal coordination across disciplines including urban design, landscape architecture, technology, and operations
- Provide design input into client presentations, reports, and concept materials
Your Skills and Experience
- Minimum 5 7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects
- Proven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments
- Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences
- Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments
- Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)
- Ability to translate creative intent into structured service models and technical requirements
- Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals
- Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions
- Strong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiences
- Collaborative mindset with experience working across multidisciplinary teams
Minimum 5 7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects
Proven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments
Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences
Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments
Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)
Ability to translate creative intent into structured service models and technical requirements
Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals
Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions
Strong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiences
Collaborative mindset with experience working across multidisciplinary teams
Bachelor s or Master s degree in Design, Service Design, Urban Design, Architecture, Interaction Design, Digital Media, or a related discipline (or equivalent practical experience)
