Senior Specialist - Strategy and Governance

The Senior Specialist Marketing Strategy and Governance supports the development, implementation, and monitoring of marketing strategies to ensure alignment with the organization s overall objectives. The role coordinates strategic planning activities, supports marketing governance frameworks, monitors performance, and ensures consistent processes and standards across all marketing functions.

Marketing Strategy and Planning

• Support the development and implementation of the overall marketing strategy, annual plans, and strategic initiatives.
• Conduct market research, competitor analysis, and industry benchmarking to identify trends, opportunities, and potential risks.
• Translate strategic priorities into clear initiatives, deliverables, timelines, and performance measures.
• Coordinate with marketing teams to ensure their plans and activities are aligned with the organization s objectives and brand direction.
• Support the preparation of business cases, strategic presentations, and recommendations for senior management.

Marketing Governance

• Develop and maintain marketing governance frameworks, policies, procedures, and approval processes.
• Ensure marketing activities follow established organizational policies, brand standards, and delegated authorities.
• Support the implementation of consistent planning, reporting, and documentation standards across marketing functions.
• Monitor compliance with agreed governance requirements and follow up on identified gaps or corrective actions.
• Maintain a central record of marketing strategies, plans, approvals, governance documents, and key decisions.

Performance Management and Reporting

• Support the development of marketing KPIs and performance measurement frameworks.
• Track the progress and performance of marketing initiatives against approved objectives, budgets, and timelines.
• Consolidate updates from different marketing teams and prepare regular dashboards and management reports.
• Analyze performance data and provide insights and recommendations to improve marketing effectiveness.
• Identify delays, risks, dependencies, and areas requiring management attention.

Stakeholder Management

• Work closely with Brand, Digital Marketing, Communications, Events, Partnerships, and other relevant teams to coordinate strategic priorities.
• Liaise with Finance, Procurement, Legal, Risk, and other corporate functions to support governance and approval requirements.
• Facilitate planning workshops, governance meetings, and performance review sessions.
• Prepare meeting materials, document key decisions, and monitor the completion of agreed actions.
• Support clear communication of marketing priorities, policies, and governance requirements across the organization.

Continuous Improvement

• Identify opportunities to improve marketing planning, governance, reporting, and decision-making processes.

• Support the development of tools, templates, and guidelines that improve consistency and efficiency.

• Benchmark marketing governance practices against leading organizations and industry standards.

• Contribute to knowledge-sharing and capability-building activities across the marketing function.

• Bachelor s degree in Marketing, Business Administration, Strategy, Management, or a related field.

• Professional certification in strategy, marketing, project management, or performance management is an advantage.

• Minimum of 4 6 years of relevant experience in marketing strategy, strategic planning, marketing governance, business planning, or performance management.

• Experience working within a large organization, destination, tourism, entertainment, real estate, or government-related environment is preferred.

• Experience preparing executive reports, performance dashboards, governance documents, and strategic presentations.

• Experience coordinating with multiple marketing functions and corporate stakeholders.