Director Channel Alliances

Role Summary The Director – Channel & Alliances (MENA) will be responsible for building, managing, and scaling People Strong’s partner ecosystem across the region. This role will drive indirect revenue through system integrators, implementation partners, resellers, payroll bureaus, and strategic alliances, while enabling partners to successfully sell, implement, and support People Strong solutions. This is a senior, hands-on leadership role requiring deep experience in Saa S partnerships, enterprise sales collaboration, and regional market dynamics.
Experience in Saa S, enterprise software, or HR technology is mandatory.
Key Responsibilities Channel Strategy & Ecosystem Development Define and execute the MENA channel and alliances strategy aligned with People Strong’s regional growth objectives Identify, onboard, and develop strategic partners including:Global & regional System Integrators (SIs) HR & Payroll service providers Technology alliance partners Resellers and referral partners Establish partner segmentation, coverage models, and engagement frameworks Revenue Growth & Go-To-Market Execution Own and deliver partner-sourced and partner-influenced revenue targets for the region Develop joint go-to-market plans, account mapping, and co-selling motions with partners Work closely with direct sales teams to ensure collaboration, deal alignment, and conflict resolution Support large enterprise and government deals through strategic alliances Partner Enablement & Performance Management Design and execute partner onboarding, certification, and enablement programs Ensure partners are trained on People Strong’s products, value proposition, and implementation methodology Define KPIs, track partner performance, and manage quarterly business reviews (QBRs) Drive partner-led pipeline generation and deal velocity Strategic Alliances & Technology Partnerships Build alliances with complementary technology providers (ERP, finance, time & attendance, benefits, etc.) Identify integration opportunities that enhance People Strong value proposition in the MENA market Support joint marketing, events, and thought leadership initiatives with alliance partners Market & Stakeholder Engagement Represent People Strong with regional partners, industry forums, and ecosystem events Provide market feedback on competitive landscape, pricing, and partner-led customer needs Collaborate with product, marketing, and customer success teams to localize offerings for MENAKey Success Metrics Partner-sourced and influenced revenue Number and quality of active, enabled partners Pipeline coverage and deal win rates via partners Partner satisfaction and long-term strategic alignment Expansion of ecosystem coverage across key MENA markets
Required Experience10–15+ years of experience in Saa S, enterprise software, or HR technology Proven track record of building and scaling channel and alliance ecosystems in MENAStrong understanding of indirect sales models, SI partnerships, and co-selling Experience working with enterprise and upper mid-market customers Strong commercial acumen and deal structuring skills Excellent stakeholder management and executive-level communication skills Preferred Experience in HR Tech, HCM, Payroll, or Workforce Management solutions Existing relationships with regional SIs and HR service providers Exposure to multinational and regional compliance-driven markets Experience in high-growth Saa S or scale-up environments Personal Attributes Strategic yet execution-focused Entrepreneurial mindset with strong ownership Ability to influence without authority Culturally aware and comfortable working across diverse MENA markets Results-driven with a collaborative leadership style