2. Duties and Responsibilities
2.1 Application and E-Commerce Channel Management
- Oversee the commercial performance of the Diet Watchers application and ensure the availability and accuracy of products, packages, prices, and promotional offers.
- Monitor ease of use and the customer experience from registration through order placement and payment completion.
- Coordinate with the technical team to resolve issues affecting orders, payments, or user experience.
- Ensure that content, images, product descriptions, prices, and promotions within the application are regularly updated.
- Recommend new features and improvements that simplify the purchasing process and encourage customers to subscribe.
2.2 Increasing Online Sales
- Develop and implement a plan to increase sales through the application and other online channels.
- Improve conversion rates from application visitors to actual paying customers.
- Develop food subscription offers and packages in coordination with management.
- Analyze the reasons for shopping cart abandonment and incomplete payments and implement measures to reduce them.
- Monitor average order value, order volume, revenue, and sales sources.
- Identify upselling and cross-selling opportunities to increase customer spending.
2.3 Subscription Management and Renewals
- Develop mechanisms that make it easier for customers to renew their subscriptions through the application.
- Coordinate with Customer Service to follow up on subscriptions nearing expiration and inactive customers.
- Analyze renewal and cancellation rates and identify the reasons for declining customer retention.
- Improve the post-purchase customer journey and encourage repeat purchases and subscription renewals.
- Ensure the accuracy of subscription data, order statuses, and payment records in coordination with the relevant departments.
2.4 Data Analysis and Reporting
- Prepare weekly and monthly reports on application performance and online sales.
- Monitor active users, conversion rates, average order value, and revenue.
- Analyze customer behavior and identify best-selling products and subscription packages.
- Measure the results of marketing campaigns and promotional offers in coordination with the Marketing Department.
- Provide data-driven recommendations to improve commercial performance and profitability.
2.5 Coordination with Marketing and Sales
- Coordinate with the Marketing team to implement campaigns and promotional offers within the application.
- Ensure that published promotions comply with approved prices and discount policies.
- Measure the impact of marketing campaigns on actual sales and subscriptions.
- Develop strategies to retarget former and inactive customers.
- Monitor the performance of digital sales channels and partnerships that contribute to increasing orders.
2.6 Coordination with Operations and Customer Service
Ensure that products and packages displayed online are aligned with the operational, production, and delivery capacities of the company.
Monitor complaints related to orders, payments, and subscriptions in coordination with Customer Service.
Analyze the causes of cancellations, refunds, and recurring issues and implement measures to reduce them.
Ensure that customers receive accurate information regarding subscription packages, prices, and delivery schedules.
Bachelor's degree in E-Commerce, Digital Marketing, Business Administration, or a related field.
At least 3–5 years of practical experience in e-commerce management or digital application management.
Experience in analyzing sales data, user behavior, and conversion rate optimization.
Knowledge of electronic payment systems, order and subscription management, and digital analytics tools.
Strong project management, cross-departmental coordination, and reporting skills.
Experience with food delivery applications, restaurants, or food subscription services is preferred.
