Marketing Specialist

Key Responsibilities:

• Manage marketing planning, coordination, and integration across departmental workstreams for tournaments
• Support timelines, dependencies, and deliverables oversight to ensure alignment across marketing teams and agencies
• Manage the Marketing & Events Department s program reporting
• Oversee event project and operational planning, supporting cross-functional coordination
• Support the organizational and operational delivery of on-ground marketing activities, including brand, fan, and community activations

Strategic Planning & Campaign Management:

• Develop and implement comprehensive marketing strategies aligned with overall event objectives
• Lead end-to-end campaign execution across digital, social media, ATL, BTL, and experiential channels
• Coordinate seasonal and milestone-based campaigns (launch, ticket sales, match phases, finals, etc.)

Brand & Communications:

• Ensure consistent brand positioning and messaging across all touchpoints
• Manage creative development including briefs, approvals, and asset production
• Oversee content calendars and storytelling strategies to maximize audience engagement

Digital & Performance Marketing:

• Plan and optimize paid media campaigns (social, search, programmatic)
• Monitor campaign performance using analytics tools and adjust strategies accordingly
• Collaborate with digital teams on website, app, and CRM integration

Stakeholder Management:

• Liaise with internal teams (commercial, operations, PR, partnerships) to ensure alignment
• Manage external agencies, vendors, and media partners
• Support sponsor activation campaigns and ensure contractual marketing deliverables are met

Fan Engagement & Experience:

• Develop initiatives to enhance the fan journey from awareness to attendance
• Support on-ground activations, fan zones, and experiential marketing activities
• Utilize data insights to personalize fan engagement strategies

Market & Data Insights:

• Conduct market research and competitor analysis
• Track KPIs and prepare performance reports with actionable insights
• Use audience data to refine targeting and segmentation strategies

Qualifications & Experience:

• Bachelor s degree in marketing, Business Administration, or related field
• 5 8 years of experience in marketing, preferably within sports, entertainment, or large-scale events
• Proven track record in delivering integrated marketing campaigns
• Strong understanding of digital marketing and analytics tools
• Experience managing agencies and cross-functional teams

Skills & Competencies:

• Strategic thinking with strong execution capability
• Excellent project management and organizational skills
• Strong communication and stakeholder management abilities
• Creative mindset with attention to detail
• Ability to work in a fast-paced, high-pressure environment

Preferred Experience:

• Experience working on international sporting events or tournaments
• Familiarity with multicultural markets and global audiences
• Knowledge of fan engagement platforms and ticketing ecosystems