Trade Strategy & Planning:
- Lead the development and execution of the annual and quarterly Trade Marketing strategy for KSA Beverages
- Translate category and brand priorities into channel-specific activation plans (MT, TT, AFH, eComm, etc.)
- Build and deploy trade marketing calendar, including key seasons, launches, and promotions
- Drive channel planning as part of Joint Business Planning with bottlers
Bottler Interface & System Alignment:
- Act as primary liaison between PepsiCo and bottlers Trade Marketing teams
- Ensure alignment on priorities, activation frameworks, and execution standards across bottlers
- Lead regular forums (monthly/quarterly) with bottlers to track performance and align actions
Cross-Functional Integration- Serve as key interface between:
- PepsiCo Marketing (brand strategy & innovation)
- Franchise teams (commercial priorities & growth agenda)
- Channel teams (channel plans)
- Bottlers' teams (execution)
Ensure strong push & pull alignment between consumer campaigns and in-store activation
Trade Spend & Optimization (Core Accountability):
- Own trade spend planning, tracking, and prioritization by channel
- Establish frameworks to ensure effective and efficient allocation of all trade investments
- Monitor ROI of activations and continuously reallocate funds to highest return opportunities
Execution Excellence & In-Market Activation:
Lead execution of BTL activations and customer programs aligned with brand priorities
Ensure best-in-class execution across channels, including:
Store visibility
Promotions & activations
Innovation launches (NPDs, new packs, SKUs)
Develop and deploy channel playbooks and activation toolkits
Performance Tracking & Insights:
- Track KPIs including volume, share, distribution, and activation effectiveness
- Leverage insights (internal & external) to refine plans and identify growth opportunities
- Establish dashboards and feedback loops across stakeholders and bottlers
Innovation & Growth Initiatives:
- Lead trade readiness and execution of innovation (NPD) launches across channels
- Identify and scale winning activation ideas across channels and geographies
- Contribute to mid- and long-term growth planning cycles
7 10+ years of experience in FMCG, preferably in Trade Marketing / Customer Marketing / Sales
Strong understanding of Saudi market dynamics and beverage channels
Proven experience working in a franchise or multi-bottler environment (preferred)
Strong financial acumen with experience managing trade budgets and investments
