Head Of Digital Growth

Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market. Tasks & Responsibilities:Own HALA’s digital growth strategy across acquisition, activation, retention, and monetization, aligned to business OKRs. Lead performance marketing and channel scaling (Search, Social, Affiliates, App), managing CAC/CPA, ROAS, and budget efficiency. Drive product-led growth with Product/Data teams: optimize onboarding, KYC completion, first transaction, and repeat usage through experiments and feature rollouts. Build lifecycle/CRM programs (push, email, SMS/Whats App) to improve engagement, reduce churn, and grow LTV. Develop digital growth for SME/merchant segments: targeted campaigns, vertical plays, and scalable onboarding/activation playbooks. Own growth analytics and reporting (funnels, cohorts, CAC:LTV, MAU/DAU, TPV/GMV), ensuring clean tracking and actionable insights. Lead and grow the digital growth team and agency partners; coordinate cross-functionally with Product, Sales, and Finance. Ensure growth initiatives comply with Saudi fintech ecosystem direction and regulatory context. Minimum qualification:Bachelor’s degree in Marketing, Business, Engineering, Data/Analytics, or related field; MBA is a plus.8-10 years in digital growth/performance marketing/product growth, with 3–5 years leading teams in high-scale tech/fintech environments. Proven track record driving measurable growth in app-based or payments products: CAC reduction, activation uplift, retention gains, revenue/GMV scaling. Strong command of growth analytics: cohorting, funnel analysis, A/B testing, attribution, LTV modeling, and ROI/incrementality methods. Deep hands-on experience with major ad platforms and tools (Google, Meta, Tik Tok, DSPs, App campaign stacks) plus CRM tools (Braze, SFMC, Iterable, MoEngage, etc.). Experience partnering tightly with Product/Engineering on PLG and experimentation frameworks. Strong knowledge of KSA digital landscape and fintech regulatory context; ability to operate in SAMA-regulated or compliance-heavy environments. SAMAExcellent stakeholder management and executive communication skills. Fluent English; Arabic strongly preferred for local market execution. What We Offer You
We believe you will love working at HALA! We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups. We offer highly competitive compensation packages, including the potential for shares. We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment. Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry. We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company. You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best. If you think you have what it takes to join a remarkable team #apply_now