Senior Manager - Residential Marketing

Job Purpose: The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global s residential marketing strategy across a portfolio of ultra-luxury developments. This role owns the delivery of integrated marketing programmes designed to build brand equity, generate high-quality, prequalified leads , and directly support sales conversion . A key focus is engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content. Working closely with Sales, Digital, Events and other development Marketing teams - alongside multiple external agencies - this role ensures marketing activities are aligned to commercial objectives and contribute measurably to revenue performance. This is a hands-on marketing role combining strategic ownership, collaboration and strong execution across the full funnel.

Key Responsibilities:

Marketing Strategy Execution

• Lead execution of residential marketing strategies aligned to wider commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies for particular development.
• Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs.

Sales Alignment, Lead Generation & Conversion

• Work in close partnership with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth.
• Own CRM-led lead and offline generation initiatives, ensuring strong data capture, nurturing journeys, and prequalification processes.
• Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
• Ensure marketing activities directly support pipeline performance and sales outcomes

UHNW Engagement, Events, Influencer Management & PR

• Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW/HNW audiences.
• Collaborate closely with the internal Events team to operationalize and deliver residential marketing events.
• Support PR strategy and execution in partnership with Communications team and external agencies to elevate residential developments globally.

Content, Brand & Digital

• Lead asset-specific content strategies that inform, inspire, and create intrigue across channels.
• Work closely with the Digital team on execution of digital strategies, performance marketing, and optimization.
• Drive content development for the Red Sea Residences website and digital platforms, ensuring alignment with brand positioning and conversion goals.

Agency, Budget & Partner Management

• Manage external agencies, including briefing, creative direction, and delivery oversight.
• Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences.
• Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance.

Performance & Leadership

• Define KPIs across campaigns, channels, and events with strong commercial accountability.
• Analyze insights, market trends, and campaign performance to inform future activity.
• Present plans, results, and recommendations to senior leadership.
• Support the Marketing Director in shaping the residential marketing program and managing direct reports.

Bachelor s degree in Marketing, Communications, Business Administration or related discipline. 8+ years experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands. Strong experience in CRM-led lead generation and sales-driven marketing. Demonstrated experience engaging UHNW and HNW audiences. PR experience and strong understanding of media landscapes. Proven track record delivering integrated B2C campaigns; B2B experience advantageous. Highly commercial mindset with strong agency management and leadership skills. Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market. Creative, analytical, and results-oriented.

Job Context: The role may require national and international travel to assist with events and on-site activities.