Senior SEO, Organic Growth & Website Experience Specialist

The Senior SEO, Organic Growth & Website Experience Specialist will own MOZN s organic growth strategy, website performance, technical SEO, content optimization, and AI search visibility. The role is directly accountable for increasing organic traffic, organic-sourced pipeline, website conversion rates, and overall digital presence across MOZN s product portfolio.

What you'll do

SEO & Organic Growth

• Develop and execute SEO strategies aligned to pipeline and revenue objectives.
• Own organic traffic, keyword rankings, search visibility, and organic lead generation.
• Build SEO roadmaps across products, industries, and target markets.
• Conduct competitor and search opportunity analysis.

Technical SEO

• Conduct technical audits and implement improvements.
• Optimize site architecture, crawlability, indexation, Core Web Vitals, page speed, and mobile performance.
• Manage structured data, schema markup, redirects, XML sitemaps, and canonicalization.

Website Management & Experience

• Own overall website health and performance.
• Partner with developers to implement enhancements and resolve issues.
• Improve user journeys, navigation, engagement, and conversion paths.
• Manage landing page optimization and website experimentation.

Content & Organic Visibility

• Partner with content teams to build SEO-driven content strategies.
• Create topic clusters, content briefs, and keyword frameworks.
• Optimize blogs, solution pages, product pages, and resource centers.
• Improve multilingual search performance across English and Arabic content.

AI Search Optimization

• Optimize MOZN's visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Develop strategies to improve citation frequency, authority, and discoverability within AI-generated responses.
• Monitor emerging AI search trends and adapt SEO strategies accordingly.

Analytics & Reporting

• Track and report on organic traffic, rankings, backlinks, website engagement, MQLs, opportunities, pipeline, and revenue influence.
• Deliver monthly performance reports with actionable recommendations.

Authority Building

• Develop backlink acquisition strategies.
• Drive thought leadership, PR, guest posting, and digital authority initiatives.

Webinar and CRM Capabilities

Tools & Platforms

• Google Analytics 4 (GA4)

• Google Search Console

• SEMrush

• Screaming Frog

• Google Tag Manager

• Looker Studio

• HubSpot

• Microsoft Clarity

• WordPress / Headless CMS Platforms

• 6-8 years of SEO, organic growth, or website optimization experience.

• Experience within B2B SaaS, AI, enterprise software, fintech, cybersecurity, or technology sectors.

• Strong technical SEO expertise.

• Strong understanding of website UX, CRO, and digital analytics.

• Experience working with developers, content teams, and demand generation teams.

• Experience managing multilingual SEO programs

• Data-driven and commercially minded. Understands the connection between SEO, pipeline, and revenue.

• Strong technical and analytical capabilities.

• Comfortable operating independently and influencing stakeholders.

• Passionate about AI, search innovation, and growth marketing

• Proficient in English and Arabic