Commercial Marketing Manager

What You'll Deliver

• Deliver marketing campaigns on time, within deadline and at a consistently high standard.
• Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
• Use our tech stack to build automations, segment data, and report insights that highlight what s working (and what isn t).

Responsibilities

• Lead on the execution of multi-channel campaigns (email, content, digital, automation).
• Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
• Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
• Report on campaign performance and provide insight-based recommendations for optimisation.
• Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
• Identify trends and opportunities for repurposing campaign assets across the portfolio.
• Support development of future marketing strategies based on campaign analysis and commercial performance.

Proven B2B marketing experience (events, SaaS, or demand generation preferred).

Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).

Data-savvy and insight-driven, you track what s working and aren t afraid to pivot.

Hands-on campaign executor who s comfortable working in a fast-paced, deadline-driven team.

Confident in copywriting, building emails, and planning out campaign timelines.

Collaborative and curious, someone who actively spots ways to improve cross-team workflows.

AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.