Marketing Manager

What You ll Do

• Execute Marketing Strategy: Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition.

• Drive Demand Generation: Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement.

• Create Content & Brand Assets: Write and coordinate compelling marketing materials including blogs, case studies, website copy, and email newsletters that resonate with cybersecurity buyers.

• Manage Digital Channels: Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms.

• Support Go-to-Market (GTM): Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines.

• Coordinate Events & Community: Organize local cybersecurity community events, webinars, and trade show participations to build brand affinity.

• Collaborate on Partnerships: Execute co-branded campaigns and joint initiatives with strategic partners.

• Implement PLG Tactics: Support product-led growth initiatives by optimizing user onboarding communications and digital touchpoints to drive self-serve adoption.

• Track & Optimize Performance: Monitor campaign KPIs, analyze traffic/conversion metrics, and prepare weekly performance reports to optimize ROI.

• 7+ years of experience in B2B SaaS marketing, ideally in cybersecurity or a related space, with a minimum of 3 years in a managerial role.

• Proven track record of managing successful digital marketing and demand generation campaigns.

• Hands-on expertise with CRM and marketing automation tools (e.g., HubSpot, HubSpot Marketing Hub).

• Strong proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO tools).

• Excellent copywriting, storytelling, and content creation skills.

• A data-driven mindset with the ability to analyze campaign performance and suggest actionable improvements.

• Strong project management skills with the ability to juggle multiple campaigns simultaneously.

• Familiarity with PLG (Product-Led Growth) frameworks and funnel optimization is a strong plus.

• A genuine interest in cybersecurity and a desire to learn the technical nuances of the industry.

Skills & Strengths

• Agile and resourceful; comfortable executing hands-on in a fast-paced startup environment.
• Exceptional communication, presentation, and collaborative skills.
• Strong organizational skills and sharp attention to detail.
• Basic understanding of cybersecurity principles and enterprise B2B buying cycles.

Education & Language

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Fluent in Arabic and English (both written and spoken) is preferred.

Competitive Package Salary + equity options + saving plan
Onsite Experience Work from our office in Riyadh, KSA
Team of Experts Work with designers, engineers, and security pros solving real-world problems
Growth-Focused Your ideas ship, your voice counts, your growth matters
Global Impact Build products that protect critical systems and data