We are recruiting, on behalf of our client, a dynamic and results-oriented Marketing & PR Manager to lead brand building, customer acquisition, and public relations efforts in the competitive Saudi fintech market. This is a high-impact role responsible for shaping the company s external image, driving growth through integrated marketing campaigns, and establishing strong media and stakeholder relationships in KSA
Marketing Strategy & Execution
- Design and implement comprehensive 360 marketing strategies focused on user acquisition, activation, retention, and brand awareness.
- Lead performance marketing campaigns across key platforms (Meta, Snapchat, TikTok, Google, YouTube, etc.) with clear focus on ROI and efficient customer acquisition cost.
- Oversee content marketing, social media, email/SMS campaigns, and creative production tailored to the Saudi market.
- Plan and execute product launches, seasonal campaigns, and promotional initiatives.
Public Relations & Communications
- Develop and execute a robust PR strategy to enhance brand visibility and reputation.
- Build and maintain relationships with local, regional, and international media, journalists, and influencers.
- Draft press releases, manage media inquiries, organize press events, and handle crisis communications when required.
- Secure consistent, high-quality media coverage in top-tier KSA and GCC publications.
Brand & Market Management
- Strengthen and protect the brand identity across all consumer touchpoints.
- Conduct market research and competitor analysis to inform positioning and go-to-market strategies.
- Ensure full compliance of all marketing and communication activities with SAMA, CMA, and other regulatory bodies, while respecting local cultural values.
Leadership & Collaboration
Build and mentor a high-performing marketing & PR team.
Work closely with Product, Compliance, Sales, and Design teams to ensure alignment.
Manage relationships with external creative, media, and PR agencies.
Experience 6 10 years of relevant experience in Marketing and Public Relations.
Minimum 3 5 years in fintech, banking, payments, or consumer technology sectors (B2C focus is essential).
Proven success delivering marketing campaigns in Saudi Arabia or the GCC.
Skills & Qualifications
- Fluency in both English and Arabic (written and spoken) is mandatory.
- Strong digital marketing expertise with hands-on experience in performance campaigns and analytics tools.
- Excellent media network and PR track record in the Kingdom.
- Creative, strategic thinker with strong project management skills.
- Deep understanding of the Saudi consumer market, digital trends, and Vision 2030.
- Bachelor s degree in Marketing, Communications, Business, or a related field (Master s is a plus).
