Sr. Campaign Specialist

Responsibilities

• Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter/X, Snapchat, and more to drive engagement, growth, and conversions
• Manage scheduling, publishing, and engagement using social media management tools
• Analyze campaign performance using platform analytics and translate data into actionable insights
• Create and implement nationwide advertising strategies to support brand visibility and conversion goals
• Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
• Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
• Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
• Plan and execute direct marketing campaigns, managing everything from concept to results analysis
• Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
• Continuously optimize lead generation and marketing communication methods for compliance and impact

Requirements:

• 2 4 years of proven experience in campaign management, digital marketing, or social media strategy

• Bachelor's degree in Marketing, Communications, or a related field

• Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment

• Strong understanding of major social media platforms and digital marketing best practices

• Proficient in interpreting analytics data and using insights to inform decisions

• Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar

• Excellent written and verbal communication skills

• Creative, proactive, and detail-oriented with a strong sense of ownership

• Strong project management and cross-functional collaboration skills

• Fluency in Arabic and English is a must

• strong>2 4 years of proven experience/strong> in campaign management, digital marketing, or social media strategy/li>

• Bachelor's degree in Marketing, Communications, or a related field/li>

• Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment/li>

• Strong understanding of major social media platforms and digital marketing best practices/li>

• Proficient in interpreting analytics data and using insights to inform decisions/li>

• Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar/li>

• Excellent written and verbal communication skills/li>

• Creative, proactive, and detail-oriented with a strong sense of ownership/li>

• Strong project management and cross-functional collaboration skills/li>

• strong>Fluency in Arabic and English is a must/strong> /li>