Management and development of the clinic's digital accounts, enhancement of visual identity, and increasing interaction and attracting potential clients through effective marketing strategies and professional creative content.
Tasks and Responsibilities:
- Management of the clinic's accounts on social media platforms (Instagram, Snapchat, TikTok, Twitter, etc.).
- Preparation and implementation of a monthly content plan aligned with the clinic's strategy.
- Design of advertising posts, posts, stories, reels, and promotional offers.
- Writing engaging marketing content consistent with the brand identity.
- Management of paid advertising campaigns (Meta Ads – TikTok Ads, etc.).
- Monitoring messages and comments and converting inquiries into bookings.
- Coordination with doctors to photograph cases (before and after) according to approved policies.
- Analysis of account performance and preparation of monthly reports (Engagement – Reach – Leads).
- Proposing creative ideas to increase reach and build a strong reputation for the clinic.
- Following trends in the field of cosmetics and utilizing them for marketing.
Required Skills:
- Previous experience in managing social media accounts (preferably in the medical or cosmetic field).
- Proficiency in design software such as: Photoshop – Illustrator – Canva.
- Knowledge of photography and editing basics (professional mobile photography / CapCut or Premiere).
- Experience in paid advertising and data analysis.
- Skill in writing professional marketing content in Arabic (English is an additional advantage).
- Creative sense and high taste in color and design selection.
- Ability to work within a team and handle work pressure.
Performance Indicators (KPIs):
- Increase in the number of genuine followers.
- Increase in engagement rate.
- Number of potential clients (Leads).
- Conversion rate to actual bookings.
- Growth in sales through digital campaigns.
Graphic Design Tasks and Responsibilities:
- Design of all visual materials for the clinic in accordance with the approved identity.
- Preparation of professional designs for social media posts (posts – stories – reels covers).
- Design of digital and print advertising materials (flyer – brochure – roll-up – banners).
- Development and updating of the visual identity as needed.
- Preparation of designs for seasonal campaigns and promotional offers.
- Retouching professional case photos in accordance with ethical and medical standards.
- Preparation of designs for presentations and marketing meetings.
- Preparing files for high-quality printing (Print-ready files).
- Adherence to the Brand Guidelines.
Required Technical Skills:
- Proficiency in Adobe Photoshop
- Proficiency in Adobe Illustrator
- Knowledge of InDesign (an additional advantage)
- Professional use of Canva
- Understanding of design principles (colors – contrast – balance – typography)
- Knowledge of the basics of User Experience (UX) for digital design
