Senior Marketing Intelligence Officer

Role Overview: The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You ll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

Key Responsibilities:

• Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.

• Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.

• Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.

• Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.

• Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.

• Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.

• Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.

• Design and own the marketing measurement framework that ties media investment to business outcomes.

• Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.

• Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.

• Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.

• Serve as the marketing team s point of contact with BI, Finance, and Product teams for unified data interpretation.

• Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.

• Introduce statistical methodologies (e.g. regression, cluster analysis, factor analysis) to deepen analytical methodology.

• Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.

• 5 7 years of experience in marketing analytics, business intelligence, or data science roles.

• Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.

• Solid understanding of marketing KPIs and their connection to business outcomes.

• Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).

• Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.

• Proven track record in applying forecasting and predictive modeling techniques.

• Experience with primary and secondary research, including brand tracking and consumer insights.

• Exceptional storytelling and communication skills, including executive reporting.

• Ability to work cross-functionally with marketing, BI, product, and finance teams.

• Fluent in English; Arabic is a plus.

• Bachelor s or Master s degree in Marketing Analytics, Statistics, Data Science, or a related field.