Country Brand Lead - Vaccine

Marketing Strategy

• Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach

• Adapt and tailor competitive positioning and messaging/creative to Saudi market

• Demonstrate deep marketing expertise and critical thinking to challenge status quo

• Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience

• Prioritize marketing efforts to maximize commercial return by segment / microsegment

Marketing Execution

• Assess priority channels by audience and activate through content / messaging

• Design strong creative briefs that inform creative development and media execution

• Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable

• Use agile marketing methods to test and execute content

• Develop marketing plans and content that deliver high-performing campaign results

Marketing Measurement

• Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance

• Use data to guide marketing strategies, resource allocation, and investment decisions

• Identify trends and actionable insights to improve marketing effectiveness

• Understand marketing KPI measurement and attribution across channels

• Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience

Leadership

• Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations

• Have a bias for action, learn by doing, and move fast to seize new opportunities

• Speak up, innovate, take risks, and raise the bar for a better future

• Lead with purpose and integrity and exhibit a strategic, enterprise mindset

• Build trust with partners and leverage each other s expertise to multiple impact

• Support one another through compassion, empowerment, recognition, and a culture of joy

BASIC QUALIFICATIONS

• 10 years of commercial experience in Pharma Industry.
• Experience in Saudi and/or Vaccines is a Plus.
• Marketing or relevant function experience within the industry.
• Bachelor's Degree or equivalent required
• Proficiency in Arabic & English.

PREFERRED QUALIFICATIONS

Master's degree degree

Therapeutic Area experience

High Self-awareness

Builds effective teams.

Leads change and innovation.

Demonstrates business acumen and entrepreneurial spirit.

Acts decisively in complex and fast-moving environment.

Insight Mastering.

Data Analysis, Interpretation, Communication Mastering.

Strategy & Planning Applying.

Execution Mastering.

Innovation Applying.

New Asset Applying.

Metrics Mastering.

Matrix management Mastering.

Market Access Applying.

Market Research Applying.