Marketing Specialist

Riyadh – Kingdom of Saudi Arabia

A company specializing in construction project management and owner representation, based in Riyadh and in the establishment phase, seeks to attract a Marketing Specialist responsible for planning and executing marketing activities and building the company's digital presence, contributing to attracting individual clients and achieving growth objectives.

Job Objective

Plan, execute, and manage the company's marketing activities, enhance brand awareness, generate leads for construction project management services, and work on converting them into actual clients, while linking marketing efforts to measurable results.

Tasks and Responsibilities

• Analyze the target market and the behavior and needs of individual clients in the residential construction field.
• Prepare and implement an integrated marketing strategy suitable for the nature of the company as a startup.
• Prepare, launch, follow up on the execution of, and measure the results of marketing plans.
• Manage the company's accounts on social media platforms, including planning, posting, and daily monitoring.
• Prepare and manage marketing content (textual and visual) that reflects the company's services and enhances trust and credibility.
• Execute and monitor digital advertising campaigns and optimize their performance to achieve the best possible return.
• Understand the algorithm mechanisms of social media platforms (such as Instagram, Snapchat, X, LinkedIn) and leverage them to increase organic reach and engagement.
• Follow platform and algorithm updates and apply modern best practices.
• Generate leads and monitor conversion quality indicators in coordination with management.
• Use analytics tools to measure performance and submit periodic reports showing results and recommendations.
• Coordinate with designers or external service providers when needed to ensure marketing identity consistency.
• Monitor competitors' performance and propose continuous marketing development and improvement opportunities.

Qualifications and Requirements

• University degree or diploma in Marketing, Business Administration, Media, or a related field.
• Practical experience in marketing, digital marketing, and social media management.
• Good knowledge of the fundamentals of digital marketing and targeting individual clients (B2C).
• Ability to work independently and take responsibility for managing marketing activities.
• High skills in content creation and communication in Arabic.
• Familiarity with marketing performance analytics tools and digital advertising platforms.

Skills and Competencies

• Analytical skills and the ability to make data-driven decisions.
• Creative thinking and the ability to develop effective marketing ideas.
• Time management and task organization in a flexible work environment.
• Initiative and the ability to work in a startup company.