Marketing Executive

Job Scope

The Marketing Executive is accountable for developing and implementing marketing campaigns with the aim of promoting company products and services. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy.

Main Duties and Responsibilities

Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand

Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally

Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences

Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc.

Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences

Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement

Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.)

Maintain the company website and update all information at all times

Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc.

Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly

Organize events and exhibitions in coordination with internal and external parties

Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 3 years of relevant experience.