The Job Description
- Implement, manage and audit GA4 and Google Tag Manager (GTM) tracking, including events, tags, triggers and conversions.
- Develop tracking plans, data layer requirements and measurement standards across digital customer journeys.
- Configure and analyze behavioral analytics tools (Hotjar, Clarity, Contentsquare) to identify usability issues and conversion opportunities.
- Develop and support A/B testing and CRO initiatives using VWO, Optimizely or equivalent tools.
- Analyze customer journeys, funnels and attribution to improve conversion rates and data accuracy.
- Use BigQuery and SQL to validate analytics data and support reporting and BI requirements.
- Ensure tracking quality, privacy compliance, documentation and knowledge transfer across product, analytics and technology teams.
Tagged as: e.g. , focused , GA4 , google , http , javascript
Requirements:
- 5+ years of hands-on technical web/product analytics implementation, preferably for transactional eCommerce or self-service digital products; evidence of personally configuring and debugging tracking is required.
- Advanced hands-on GA4 and Google Tag Manager implementation, event tracking, data layer design, QA and debugging experience; current Google Analytics certification (GA4-focused, e.g., Google Skillshop Google Analytics Certification) is mandatory and must be verifiable. Certification evidence should be supplied with the CV.
- Working knowledge of JavaScript, browser DevTools, HTTP requests and web tracking fundamentals.
- Hands-on use of at least one behavioral analytics platform and one A/B testing/experimentation platform.
- Ability to diagnose tracking defects, validate conversion events and turn journey data into prioritized recommendations.
- Effective collaboration with frontend/backend developers, product teams and external vendors.
