Marketing Specialist

Job Summary

The Marketing Specialist is responsible for executing and supporting marketing activities across digital and traditional channels to strengthen brand presence, generate leads, and support business growth. The role requires strong content creation, communication, research, and coordination skills to ensure consistent and effective marketing execution.

Duties and Responsibilities:

Content & Communication

·       Create and develop marketing content in Arabic and English for websites, company profiles, emails, proposals, and client communications.

·       Ensure all written content aligns with brand tone, messaging, and positioning.

·       Prepare internal and external communication materials while maintaining consistency across all channels.

Branding & Positioning

·       Support the implementation and consistency of brand identity across all marketing materials.

·       Ensure alignment of visual and written communication with brand guidelines.

·       Contribute to strengthening brand awareness and market positioning.

Digital Marketing & Online Presence

·       Manage and update website content in coordination with design and development teams.

·       Plan and structure digital content to improve user experience and engagement.

·       Support social media content planning and messaging strategy.

·       Assist in maintaining the company’s online presence across digital platforms.

Market Research & Competitive Analysis

·       Conduct competitor analysis, pricing benchmarking, and market research.

·       Monitor industry trends and provide actionable insights for marketing strategies.

·       Identify opportunities for market expansion and improvement.

CRM & Customer Journey

·       Manage CRM activities including lead tracking, follow-ups, and customer segmentation.

·       Develop and optimize customer journey communication touchpoints.

·       Maintain accurate records of client interactions and marketing leads.

Campaign Planning & Execution

·       Plan, coordinate, and execute marketing campaigns across multiple channels.

·       Work closely with internal teams to ensure timely delivery of campaign activities.

·       Monitor campaign performance and prepare basic reports on results and engagement.

·       Support optimization of campaigns based on performance insights.